Al Ahly: Four Sponsorship Offers Stand Ready as Qatar Deal Rumor Is Cast Aside
22 October 2025
Sponsorship rumors debunked
A source from Al Ahly Football Company clarified that reports about a new sponsorship contract with a Qatar-based airline valued at 2 billion Egyptian pounds are not true.
In an exclusive chat with Kooora today, the spokesperson said the rumored deal with the Qatar-based airline is inaccurate.
He added that four sponsorship offers are currently on the table, but no final agreement has been reached yet.
The spokesperson noted that the current sponsorship contract expires at the end of the ongoing season, and some deals will be decided in the near future.
The football company has been entrusted to manage and market all commercial and marketing rights for the football sector, which is witnessing a surge in value as the team shines domestically, continentally, and globally.
The current deals end this season, and the club is exploring opportunities to secure sponsorships in dollars through the parent company, rather than through local subsidiaries.
Additionally, the board emphasized that foreign currency is essential to pay players and technical staff as negotiations advance.
Regarding transfers, Al Ahly has been moving positively, including appointing a coach with experience in one of the world’s top five leagues.
Finances and leadership updates
The football board, led by Mahmoud Al-Khatib, has reported a robust financial trajectory, with land and facility assets fully paid and owned by the club, and no debts outstanding.
The club’s budget for football activities stands around 1.3 billion EGP, sourced from new assets and financial restructuring, supporting ongoing operations and player salaries.
The current sponsorship contracts conclude at the end of the 2025-2026 season, and the league broadcasting rights were renewed through 2030 for 660 million EGP.
An insider indicated that the previous sponsorship contract paid Al Ahly over 1.1 billion EGP across four years, excluding broadcasting rights for football matches.
Saad Shalaby, the club’s executive director, said that the board keeps paying the rights for all club lands and branches, which are now owned by the club, with no outstanding debts.
He noted that most sponsorship agreements will be signed in dollars through the parent company, underscoring the need for foreign currency to meet wages and operational costs.
On the broader sports budget, the club announced an overall annual budget of 8.488 billion EGP for the year, with a detailed plan to be presented at the upcoming general assembly on October 31, which will also mark a new electoral cycle.
The football company’s annual profit stood at 87 million EGP, reflecting the efficiency of its football operations amid strong market demand for the club’s brand and success on the pitch.
Election season at Al Ahly is shaping up, with calls for a high turnout and two general assemblies within a short timeframe, as the club emphasizes stability and strategic direction to keep sponsors and supporters engaged.
Everything points to a push for foreign-currency sponsorships and steady governance as the club eyes continued success and financial resilience in a competitive landscape.
In short: the rumors have been silenced, four solid offers remain on the table, and Al Ahly is plotting a dollar-backed sponsorship push while safeguarding its assets and legacy. And if the dollars come with a side of drama, at least the fans will have a good front-row seat—talk about a deluxe season ticket!
Punchline 1: If sponsorship talks were a sniper duel, the only thing that gets hit is the rumor mill—and it still misses.
Punchline 2: In football finance, chasing dollars is easy—just don’t forget to bring the real ball: the one that actually pays for salaries and flights.
