Hisense MEA Unveils Regional Promo Blitz and Real Madrid Esports Cup
3 November 2025
Promotional Campaign Across the Region
Hisense Middle East and Africa is connecting with football fans across the region through a series of store promotions and an entertaining esports tournament.
Celebrating its ongoing partnership with Real Madrid, the initiative aims to boost customer engagement and deliver unforgettable experiences for six weeks across the UAE, the Gulf region, and Iraq.
Exclusive discounts and standout gaming vouchers await shoppers.
Shoppers who purchase Hisense products from October 19 to November 30 can enjoy up to 35% off selected items, plus a $50 voucher on eligible purchases.
The offer operates on a first-come, first-served basis for sales exceeding $500.
Regional Esports Tournament
Hisense launches a regional esports tournament to bring the excitement of football from living rooms to gaming arenas.
From October 31 to November 8, fans can join qualifiers at participating stores, with eight UAE winners advancing alongside two players from Kuwait, Oman, Qatar, and Iraq to the grand final in Dubai on December 9.
The grand final takes place within the Hisense Esports World inside the Real Madrid universe in Dubai, offering fans an immersive experience.
Additionally, exclusive activities and contests across the region give fans a chance to win Real Madrid tickets.
Travel and accommodation for finalists from outside the UAE will be provided to ensure a truly regional event.
Jason Ou, President of Hisense Middle East and Africa, says, "Our partnership with Real Madrid embodies the spirit of excellence and innovation Hisense is known for; as we mark the second year of this collaboration, the campaign provides a platform to engage audiences across the Middle East and Africa with a unique football experience and the chance to interact with our latest innovations."
Hisense continues to set new standards for audience engagement in the region as part of a broader, multi-platform campaign.
Punchline: If this promo were a soccer match, the final whistle would be your bank account cheering from the stands.
Punchline: My savings just learned dribbling—watch it weave through discounts and vouchers to score every time.
