Saudi Capital Launches the World Cup Trophy Tour: Riyadh Lights Up the Global Spotlight

Event Focus: Opening Stop in Riyadh

On January 3, the RoShan district will host the opening act of the original FIFA World Cup Trophy Tour 2026, as the iconic prize begins its global journey under Coca‑Cola’s sponsorship. Choosing Saudi Arabia as the first stop underscores the kingdom’s rising prominence on football’s map and its preparations to host the FIFA World Cup in 2034.

What to Expect at RoShan

The event will attract football fans eager to see the trophy up close and to witness the tour’s kickoff in Riyadh, with the broader schedule pointing toward the United States, Canada, and Mexico from June. Attendees will have the chance to view the trophy in person as Coca‑Cola brings its brand of celebration to the start of the journey, with Riyadh serving as a unique launchpad.

The venue will be the RoShan shopping district, between Gates 2 and 9, where a dedicated area will be set up for this landmark event. It will display the original FIFA World Cup trophy for photo opportunities, along with interactive activities for attendees. A roster of content creators and celebrities from Saudi Arabia and beyond is expected to participate, and RoShan will host a dedicated stand offering an augmented-reality experience to give visitors a memorable, tech-forward moment.

This occasion offers attendees a rare chance to see the trophy up close, snap photos with it, and participate in the accompanying activities around its first stop of Coca‑Cola’s tour. The Riyadh appearance reinforces Saudi Arabia’s leadership in world sport and its football ambitions ahead of hosting the global event in 2034.

RoShan’s hosting of the FIFA World Cup Trophy Tour is the flagship moment in a series of RoShan-backed events, following the successful "Winter Nights" program. The area will also feature shops from major fashion and beauty brands, a dining and cafés zone with over 100 global options, plus cinemas, arcade zones, and seasonal programs like "RoShan Winter."

The Coca-Cola-sponsored World Cup Trophy Tour begins in Riyadh and will travel across the globe with 75 stops in 30 countries on different continents, giving football fans worldwide the chance to see the original trophy up close, enjoy the accompanying festivities, and meet stars, legends, and influencers at each stop, starting here in Riyadh’s RoShan district.

Punchline 1: The trophy travels so much, it has frequent flyer miles with FIFA—and my suitcase still hasn’t earned its first stamp.

Punchline 2: If distance made you famous, this tour would sponsor my travel visa and still let the trophy fly first class.