27 Days to a Turnaround: How Conceicao Revived Al-Ittihad’s Devastating Weapon
Portuguese coach Sergio Conceicao reshaped Al-Ittihad shortly after taking charge, turning a winless run into a string of notable performances in Asia. While the league results were still catching up, the team showed a sharper edge in continental competition. The revival centered on freeing Moussa Diaby to operate with freedom and precision. Tactical tweaks and a boost in Diaby’s confidence helped the club regain its attacking bite. This piece follows the 27-day journey that has fans hopeful for more fireworks.