Barcelona's presidential race is dominating global sports headlines, with Catalan outlets hailing each new development as a potential game changer.
Election drama and Messi's involvement
Front-runner Joan Laporta is expected to win another term, but rivals such as Victor Font and Marc Serra push for a bold new direction.
In a striking twist, Serra's campaign imagery features Messi, signaling a possible reunion ahead of the March 15 vote.
Messi left Barca in 2021, yet rumors persist that a Messi comeback could reshape the club's narrative and revenue.
A banner by Serra shows Messi wearing the No. 10 with the slogan "We look forward to seeing you again," echoing Laporta's earlier campaign lines.
Messi has not spoken about politics, and the Inter Miami forward remains linked to a deal through 2028, while fans debate whether his return would be more myth than market reality.
Analysts see potential revenue boosts from higher ticket prices and renewed sponsorships, with some touting a 30 percent rise for visiting fans, though club members could be shielded.
If Messi returns, Barcelona's value could climb by roughly 15 to 20 percent, according to Serra's projections, though his current contract with Inter Miami runs through 2028.
Barça supporters are watching carefully as the election nears, weighing whether such a high-profile comeback is a serious policy aim or pure electoral theater.
Meanwhile Messi, under contract with Inter Miami until 2028, will turn 39 in June.
Financial implications and fan reactions
As the campaign intensifies, the saga raises questions about strategy, sponsorships, and the club's identity in a modern football economy.
If Messi returns, Messi's comeback would be a tactical asset for the club—and perhaps a headache for the accounting department.
If ticket prices rise by 30%, fans may need a mortgage to keep up with the roar, and perhaps a good luck chant printer.
Punchline 1: If Messi returns, Barca's calendar will have more headlines than a tabloid—and the budget will still be in the red, but with more goals.
Punchline 2: If tickets rise 30%, fans might need a mortgage to attend, but at least they’ll leave with a trophy-shaped smile and a lighter wallet.
