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Morocco 2025 AFCON: Revenue Records Rewritten on the Continent

16 January 2026

Morocco 2025 AFCON: Revenue Records Rewritten on the Continent
Morocco hosts AFCON 2025, delivering a record commercial surge.

AFCON 2025 in Morocco: A Revenue Boom That Redraws the Playbook

The Confederation of African Football CAF calls the AFCON 2025 edition in Morocco a historic commercial milestone.

CAF notes that the tournament saw revenue jump by more than 90 percent compared with prior editions, making it the most financially successful AFCON in continental football history.

The surge is attributed to a smart strategy that dramatically expanded the roster of commercial partners, rising from 17 sponsors in the Côte d'Ivoire 2023 edition to 23 sponsors in the current Morocco edition.

CAF added that the success was driven by meticulous fan data analysis after the previous edition, enabling targeted outreach to promising new markets such as China, Japan, Brazil, and several major European nations, along with broader distribution of broadcasting rights to reach a wider audience.

Punchline 1: If profits were players, AFCON 2025 would win the Ballon dOr for most sponsorships.

Punchline 2: The only thing heavier than the trophy is the broadcast rights contract, now with extra padding for global fans.

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Michael Whooosh

I am Michael Whooosh, an English sports journalist born in 1986. Passionate about surfing, poetry, and beekeeping, I share my human and sensitive view of sports.

Frequently Asked Questions

What contributed to AFCON 2025's financial success?

Expanded sponsorship from 17 to 23 partners, targeted new markets, and broader broadcasting rights.

Which markets were targeted for growth?

China, Japan, Brazil, and several major European countries.