Conceicao’s Saudi Sprint: How the New Al-Ittihad Boss Plans to Reboot a Struggling Start
Portuguese coach Sergio Conceicao takes charge of Al-Ittihad with a mission to steady a turbulent start to the season. He begins work in Jeddah, focusing on fitness, discipline, and bespoke support for players. The early sessions emphasize conditioning and tactical clarity as he shapes his philosophy. Upcoming fixtures, including a high-stakes clash with Al-Fayha, will test his plan and his ability to rally the squad.