Lamine Yamal Dethrones Legends: Barcelona’s Rising Star Tops Europe’s Shirt Sales in 2025
16 December 2025
Lamine Yamal Tops Europe’s Shirt Sales in 2025
As the holiday season approaches, football fans across Europe are snapping up jerseys of their favorite stars as gifts for loved ones.
But choosing a jersey is no longer based solely on fame or historical performance; today it also hinges on a player's current popularity, media presence, and on‑field form.
Despite the legendary status of Lionel Messi and Cristiano Ronaldo, latest data from Score 90 reveals they did not top Europe’s shirt sales list for 2025.
In fact, Barcelona's rising star Lamine Yamal leads the chart, with more than 1.32 million shirts sold across the continent, establishing himself as the most influential player fans are talking about right now.
Messi (Inter Miami) takes second place with 1.28 million shirts, narrowly ahead of his Barcelona teammate Robert Lewandowski, who sits third with 1.11 million.
Cristiano Ronaldo (Al Nassr) sits seventh with 925,000 shirts, marking a shift in European fan dynamics after a long period of dominance.
Bruno Fernandes (Manchester United) is the only English-based star in the top 10, with 878,000 shirts, ahead of Harry Kane (Bayern Munich) who sold 867,000.
The list shows that younger stars are challenging legends at the level of shirt sales, reflecting current form and players' visibility at major clubs.
Top 10 shirts in Europe for 2025:
1. Lamine Yamal (Barcelona) — 1.32 million
2. Lionel Messi (Inter Miami) — 1.28 million
3. Robert Lewandowski (Barcelona) — 1.11 million
4. Kylian Mbappe (Real Madrid) — 1.02 million
5. Vinicius Junior (Real Madrid) — 992 thousand
6. Giorgian De Arrascaeta (Flamengo) — 975 thousand
7. Cristiano Ronaldo (Al Nassr) — 925 thousand
8. Bruno Fernandes (Manchester United) — 878 thousand
9. Harry Kane (Bayern Munich) — 867 thousand
10. Rodrygo (Real Madrid) — 798 thousand
