New Chapter, Fresh Tactics: Conceição Takes the Helm at Al-Ittihad
Portuguese coach Sérgio Conceição was appointed head coach of Al-Ittihad in a two-and-a-half-year deal, replacing Laurent Blanc after a run of poor results. He lands in Jeddah with a reputation built on Porto’s success and a brief Milan spell. The club quickly details the plan: a six-man coaching staff and a start date in the Saudi Pro League. His message on Instagram signals a bold, collaborative project as the Tigers aim higher this season.