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Barcelona Sets Sights on Julián Álvarez as Summer Target: The First Big Move of the Window

19 January 2026

Barcelona Sets Sights on Julián Álvarez as Summer Target: The First Big Move of the Window
Barça eyes Julián Álvarez as a bold summer move.

First Target: Julián Álvarez

Barcelona has identified its first target for the upcoming summer window, pinning Julián Álvarez of Atlético Madrid as the priority to bolster the attack next season.

Catalan daily Sport reports that the club sees the Argentine striker as the missing piece in a refreshed project, a player who could immediately influence games and lead Barça’s attack for years.

Finances Drive the Bold Move

The report adds that Barcelona’s serious push for Álvarez is tied to an improving financial situation and a return to the 1/1 tax base in La Liga, giving management more maneuvering room.

The club reportedly plans a bold financial move, combining potential additional revenues with selling a few players to free liquidity, while opening complex negotiations with Atlético Madrid.

Barça knows the task won’t be easy, as Atlético remains keen to keep Álvarez as a core part of the attacking project, but Barcelona will spare no effort to land the Argentina star. Even so, the club knows there will be a long road ahead.

Punchline 1: If this move goes through, Barça will finally have a striker who can hit the target and sign autographs in the same minute.

Punchline 2: If it falls through, at least the budget spreadsheet will give us more drama than the latest transfer saga.

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Michael Whooosh

I am Michael Whooosh, an English sports journalist born in 1986. Passionate about surfing, poetry, and beekeeping, I share my human and sensitive view of sports.

Frequently Asked Questions

Who is Barcelona prioritizing for the summer window?

Julián Álvarez from Atlético Madrid is identified as the first target to bolster the attack.

What could enable Barcelona to spend more?

An improving financial situation and a return to the La Liga 1/1 tax base could give management more flexibility.

What are the main hurdles?

Atlético Madrid’s insistence on keeping Álvarez and the complexity of negotiations to close the deal.