Barcelona Sets Sights on Julián Álvarez as Summer Target: The First Big Move of the Window
19 January 2026
First Target: Julián Álvarez
Barcelona has identified its first target for the upcoming summer window, pinning Julián Álvarez of Atlético Madrid as the priority to bolster the attack next season.
Catalan daily Sport reports that the club sees the Argentine striker as the missing piece in a refreshed project, a player who could immediately influence games and lead Barça’s attack for years.
Finances Drive the Bold Move
The report adds that Barcelona’s serious push for Álvarez is tied to an improving financial situation and a return to the 1/1 tax base in La Liga, giving management more maneuvering room.
The club reportedly plans a bold financial move, combining potential additional revenues with selling a few players to free liquidity, while opening complex negotiations with Atlético Madrid.
Barça knows the task won’t be easy, as Atlético remains keen to keep Álvarez as a core part of the attacking project, but Barcelona will spare no effort to land the Argentina star. Even so, the club knows there will be a long road ahead.
Punchline 1: If this move goes through, Barça will finally have a striker who can hit the target and sign autographs in the same minute.
Punchline 2: If it falls through, at least the budget spreadsheet will give us more drama than the latest transfer saga.