Real Madrid Drops the Full Name, Adopts Bernabio: The NFL Era Begins at the Bernabeu
12 November 2025
Overview
Spanish press reports that Real Madrid plans to rename the Santiago Bernabeu stadium, turning it from a football only arena into a multi use home for NFL games. The venue will be referred to simply as Bernabio, a branding choice meant to project a modern global image.
Modernization and Ambition
The renovation project began in 2019 with a price tag surpassing 900 million euros. It features a movable roof, 360 degree screens encircling the stands, and a retractable pitch to accommodate concerts and events without harming the grass. The aim is to create a year round entertainment hub that extends beyond football.
In addition to the rebranding, the plan emphasizes a bold identity for the stadium that mirrors the Guggenheim musem aesthetic in Bilbao and reinforces Real Madrid as a worldwide brand.
Heritage and Future
Historically, the Bernabeu opened on December 14, 1947 and was later renamed to honor the club’s legendary president. Since then, the venue has hosted moments that helped shape European football, from European Cup triumphs to the era of the Galacticos.
The new Bernabio branding seeks to honor the club while signaling a modern Madrid. The stadium is portrayed as more than a football ground; it is a cultural and economic flagship capable of operating throughout the year.
Memorable Moments on the Green
Among the many matches held at the Bernabeu, classics and historic comebacks stand out, along with memorable duels during the Champions League era that featured legendary players. The chorus of fans, often chanting Hala Madrid, continues to echo through the stands and into the city.
The New Bernabio, Madrid’s Modern Face
The Bernabeu is no longer just a stadium; it has become a landmark for tourism and architecture. Its futuristic metal design punctuates Madrid’s skyline while preserving the spirit of the club’s rich history. The project balances heritage with innovation as Real Madrid seeks to maximize its global footprint.
Rising Stars and Strategic Shifts
Real Madrid has pursued marquee signings and young talents alike, with Kylian Mbappe viewed as a potential centerpiece and Arda Guler as a rising star. Under the guidance of coach Xabi Alonso, the team has explored different tactical setups to maximize this duo's impact. The aim is to blend speed with playmaking in a way that elevates the entire attack.
Alonso has given Guler opportunities behind Mbappe, and the pairing has started delivering assists and goals. The evolving dynamic is seen as a new chapter in Madrid’s pursuit of European success, with a brand new home setting the stage for future glory.
