Ronaldo bets on AI: from the pitch to a high-tech profit play
20 February 2026
Reported by Ahmed Abdulhamid, February 20, 2026.
Crenching the lines between sport and tech, Cristiano Ronaldo, captain of Portugal and star forward for Al-Nassr in Saudi Arabia, has entered a new arena off the pitch: tech and wellness.
According to the Portuguese newspaper A Bola, Ronaldo invested about 6.4 million euros to acquire a 10% stake in the company Pro To Cole.
The agreement aims to develop an advanced AI-powered platform that uses data analysis to deliver personalized health, nutrition, and fitness programs for each user.
Immediate Impact
Economically, the announcement sent ripples through markets, with the company’s shares rising roughly 15% pre-market.
The plan envisions a global rollout of the platform in early 2026, covering Europe, the Middle East, and Africa, after a successful North American pilot.
On the field, Ronaldo’s season keeps adding milestones, as he increased his career total to 962 goals while leading Al-Nassr to a 2-0 win over Al-Fateh in the Saudi Pro League.
In short, Ronaldo is diversifying his portfolio: football genius by day, tech investor by night, and apparently a fairly optimistic risk-taker by coffee break.
Punchline 1: If data is king, Ronaldo just knighted it with a €6.4 million crown.
Punchline 2: He scores goals and profits from the spreadsheet—now that’s what you call a multi-boot strategy.
