Saudi Desert Meets Italian Flair: Al-Ula FC and Como 1907 Forge a Global Football Partnership
18 November 2025
Partnership overview
Al-Ula FC officially announced a strategic partnership with Italian club Como 1907, a significant move to elevate the club’s profile on the international stage and boost football development initiatives in Saudi Arabia.
The signing took place in Al-Ula with the club’s CEO Walid Abdulrazak Muath and Como 1907’s president Mirwan Suwarso in attendance.
Como 1907, founded in 1907, has returned to Italy’s top flight in 2024 under the forward-looking ownership of the Djarm Group.
The partnership centers on exchanging know-how, developing academies, and coordinating joint marketing and commercial initiatives, plus hosting events and talent programs.
Al-Ula’s leadership said the alliance aligns with the city’s broader mission to enhance its sports footprint and position it as a global hub for sport and tourism, reinforcing Saudi Vision 2030.
Mirwan Suwarso, president of Como 1907, called the agreement a valuable chance to develop talent and advance the game between the two clubs.
The deal also aims to accelerate mutual business growth, open new sponsorships, and launch joint marketing initiatives for both entities.
Overall, the partnership signals a strategic move by Al-Ula to forge global ties and contribute to the development of football while boosting competitiveness across levels.
Punchline: If this collaboration hits the back of the net, even the desert winds will cheer in the stands.
Punchline 2: And if the heat slows things down, the strategy will just cool it with a perfect cross—sunrise passes, sunset goals.
