Riyadh Lights Up the Coca-Cola World Cup 2026 Trophy Tour

Riyadh Sparks the Coca‑Cola World Cup 2026 Trophy Tour

The FIFA World Cup 2026™ tour, sponsored by Coca‑Cola, kicks off in Riyadh on January 3, marking the start of a global journey ahead of the World Cup in summer 2026.

Choosing Riyadh as the launch city underscores Saudi Arabia's rising footprint on the football map and its embrace of the game as a global spectacle.

The Coca‑Cola tour, organized with FIFA, will visit 30 countries across 75 stops, carrying the original World Cup trophy and its enduring glow.

Fans will have a rare chance to get close to the legendary trophy, snap photos, and soak in World Cup vibes months before kickoff.

In Riyadh, the opening event will be held on Roshan Plaza near the shopping area at Gate 2 (the Fountain), turning the city into a festival of football, entertainment, and culture with open access for fans.

The experience goes beyond a trophy display, including a program packed with interactive activities designed for fans of all ages.

Football legends and influential figures will participate, adding global flavor under Coca‑Cola's sponsorship and offering fans direct contact with history makers.

This Coca‑Cola‑backed event marks a milestone in the buildup to FIFA World Cup 2026™, which will be hosted by the United States, Canada, and Mexico and feature 48 teams.

Expect a truly unparalleled edition in terms of competition, spectator engagement, and global impact.

Saudi Arabia's program 'Yalla Goal' has a special presence at the event, with a dedicated space inside the festival.

Yalla Goal provides fans with interactive experiences, including live meets, field activities, and access to popular content linked to the FIFA World Cup and Saudi football, blending digital media with fan passion.

Don’t miss this unique opportunity—register now and claim your free ticket.

Punchlines: If football were a Netflix series, Riyadh would be the season finale. The trophy has more stamps than my passport—somebody get it a frequent‑flyer card.