AFCON 2025 Breaks Revenue Records: A Glorious Financial Turnaround
26 January 2026
Financial Milestone: AFCON 2025's Revenue Boom
AFCON 2025, hosted in Morocco, recorded unprecedented revenue—the highest in the history of the Africa Cup of Nations.
Total tournament revenue exceeded $220 million in this edition, more than doubling the 2023 figure in Côte d'Ivoire, which surpassed $100 million.
Egyptian Hasan Al-Qamah, head of commercial and broadcasting at CAF, worked tirelessly to grow sponsorship, reaching 23 partners from nine in 2021, and even sealed a collaboration with a leading video game company to bring AFCON to PlayStation and other gaming platforms.
The tournament also witnessed a historic agreement with the European Union to become a sponsor for an African competition for the first time, alongside attracting global firms from Japan, three major players from China, and sponsors from Germany, France, the United States, Russia, and Turkey, in addition to Morocco and Côte d'Ivoire, reflecting an unprecedented geographic expansion and growing international trust in African football and its marketing assets.
Broadcasting made a leap as well: AFCON 2025 expanded its broadcaster base from 60 channels in 2021 to 81 in 2023, and then to 140 channels worldwide in 2025, a 70-80% growth that boosted the value of rights and widened the global audience.
Successes also included launching the CAF official store, enabling sales of CAF-branded products through traditional outlets and online platforms, creating a new, sustainable revenue stream and strengthening CAF's identity as an independent, globally competitive brand.
Strategic Growth and Leadership
Hasan Al-Qamah brings a strong academic blend of economics, management, and sports law. He holds a BA in Economics from The American University in Cairo, an MSc in Sports Management from the University of San Francisco, another MSc in Sports Law and Management from FIFA, and a Leadership Development Diploma from Oxford University.
With over 15 years in sports administration, he previously worked in Major League Soccer in the United States, served as head of the commercial division at Sela Sports in Saudi Arabia, and helped organize three World Cups in 2010, 2014, and 2018.
Punchline 1: If profits were a goalkeeper, AFCON 2025 would not concede a goal—ever—because revenue streams kept finding the back of the net. Punchline 2: The trophy might need a bigger shelf, because the sponsor roster is now basically a hall of fame for brands with a taste for football magic.
